Benchmarking the Alteryx Fuzzy Matching Tool

I’m a guy that likes to know how things work. By its very nature, interpreting results from a fuzzy matching algorithm can be a bit fuzzy. The reduce the fuzziness, I got down and dirty and did a couple of sensitivity analyses on the fuzzy matching tool to gain a better understanding of how it works.

Using the #Alteryx Fuzzy Logic Tool To Find Matching Names

When you review these results, the brilliance of the fuzzy matching algorithms begins to be seen. You can see that spaces in the names are accounted for, Jr/Sr’s are accounted for, and even the swapping of the first and last names are accounted for. To me, this is a superb result and gives me great confidence is using the fuzzy matching results.